brian smith
- principal Brian Smith Associates

Brian Smithwas born in Philadelphia, raised in San Diego and has been based in the United Kingdom since 1987. His passion for food & drink has been developed by living and working on both coasts of America, and in Africa, Europe and London and has also travelled in Asia and the Middle East. Brian earned a BA degree in English from San Diego State University and after a three-year stint in the US Army began his career in professional sports public relations in the National Football League before embarking on a career that has included event organising, sports marketing, writing, broadcasting and magazine publishing. During his journey he has developed valuable relationships with hotel owners, chefs, food artisans & producers, wine guides and tourism agencies. Brian was for six years Chairman of the Food & Beverage Committee of the Royal Automobile Club of London and was a member of the Club’s Wine Committee. All these experiences and relationships combine to help him provide an insider's perspective to his customers. 

penny holt - head of media and public relations

Penny has almost 20 years experience in consumer & healthcare pr - both with major London agencies including Shire Hall and Medical Viewpoint and as an independent consultant.

Her particular area of expertise is in media relations and she has a proven track record of achieving extensive media coverage for clients across national press, radio, tv, consumer and specialist media.

karen hartnell - senior contributing designer

Karen is BSA's in-house designer and coordinates all aspects of the publishing side of the business. She is an accomplished artist and her work can be viewed at

debbie von molendorff - senior event manager

Debbie, from Cape Town, South Africa, has experience working across many customer-orientated sectors including pharmaceutical, retail and charity, with considerable expertise in managing and organising events, dinners, meetings and conferences. She has experience arranging small events numbering less than 10 delegates to organising full-scale conferences for over 200.